To view a vmware serial console, you need an app that allows you to access the named pipe created by vmware. A lot of people suggest vmware gateway, however there is a more robust utility, Named Pipe Tcp Proxy
Why do I like it over vmware gateway?
You can specify a different name for the named pipe, access multiple named pipes and allow remote access via telnet to a named pipe.
Here is some doc on the usage
Definitely worth a look.